Mailgun’s customers can now benefit from improved email deliverability
Mailgun, a Sinch company, announced that InboxReady by Sinch is now an available integration for users to purchase on Salesforce AppExchange. InboxReady by Sinch is a deliverability platform integrated with Salesforce Marketing Cloud that empowers users with the data they need to quickly identify and correct email deliverability issues. With this offering, users can now complete the process of email campaigns with seed testing, email verification, and utilize in-depth email analytics to ensure that emails land in the inbox.
InboxReady is a platform with enhanced analytics. InboxReady is powered by reliable data and deep expertise sending 300 billion emails a year, helping users maximize email delivery rates and optimize the performance of email programs.
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Features and capabilities include:
- Inbox Placement Testing: This feature allows marketers to see if an email will land in the inbox or in a tab before they send. From ‘Inbox’ to ‘Spam’, users will know where their campaign will land and can identify and correct any issues prior to sending a campaign.
- Email Preview: This tool helps marketers identify bad formatting, broken links and code problems, before campaigns are sent to subscribers. Email Preview supports more than 70 of the most popular clients and devices.
- Email Verification: InboxReady cleans up existing contact lists and, through InboxReady’s API, can be integrated into website forms or an app signup process to verify new users. It also has the ability to assign a risk factor to unengaged emails, helping users make informed decisions about their campaigns. Email verification has the potential to lower bounce rates by 20%, improving the results of campaigns while improving the ROI of email programs.
- Blocklist Monitoring:. Marketers can track their IPs across a curated list of blocklist providers to spot and address problems in real-time. This feature provides users the ability to adjust campaigns based on data and ensure they are not blocked from their targets’ inboxes.
- Spam Trap Monitoring: InboxReady provides spam trap monitoring and email verifications that provide invaluable insight to help users understand the quality of their email lists so they can protect reputation and profits.
By purchasing InboxReady from Salesforce App Exchange, marketers will be able connect their InboxReady and Salesforce Marketing Cloud accounts today to monitor and manage deliverability results from a single dashboard.
“As users aim to engage their customers, the deliverability experts at Mailgun built InboxReady to be the software of choice to ensure their emails will land where they need them,” said Josh Odom, CTO of Pathwire, a Sinch company, the parent brand of Mailgun and InboxReady. “From email verifications to inbox previews, to the data generated to explain the success of a campaign, InboxReady helps email campaigns every step along the way.”
“InboxReady is a welcome addition to AppExchange, as it provides the deliverability features and deep analytics to help marketers optimize their email campaigns,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
