PowerIQ To Deliver AI-Driven Content Technology PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork…
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5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way…
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Click Fraud Prevention Firm Urges Caution When Placing Adverts Online
by editorby editorPolygraph offers further advice to protect against click fraud when advertising on publisher websites Cyber-security firm Polygraph is offering further guidance to protect advertisers against click fraud, a sophisticated internet crime…
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New Research Shows Rise in Digital Audio and Video Streaming Ads to Reach Physicians and Patients
by editorby editorHealthcare industry sees 61% increase in impressions from digital audio advertisements, finding them 120% more effective than digital display At today’s Veeva Commercial Summit, Veeva Systems released new findings about the diversification…
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High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries
by editorby editorThree New Studies by Snap Inc. and VidMob Reveal The Creative Elements that Drive Performance for Financial Services, CPG and Entertainment Advertisements VidMob, the leading platform for Intelligent Creative, today…
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Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools, and services, announced Sara Birmingham is joining the company’s leadership team as Chief Human Resources Officer (CHRO).…
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Sony/ATV Music Publishing announced it has appointed Sonia Grant-Yendell to Vice President, Human Resources, UK and International. Based in the company’s London office, Sonia will lead the UK and International HR team and will…
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HR
Tanner’s Meghan Stettler Recognized As One Of Human Resources Director’s Global 100 Leaders
by editorby editorThe leaders featured on this year’s HRD Global 100 were selected for their outstanding commitment to their companies and people over the past 12 months O.C. Tanner, the global leader…
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Gaming & Esports
Twitch Co-Founder Raises $35M Seed Round for Fractal, a New Marketplace for Gaming NFTs, from Paradigm and Multicoin Capital
by editorby editorFractal, a new marketplace for gaming NFTs founded by Justin Kan, the co-founder of Twitch, today announced a $35M seed round led by Paradigm and Multicoin Capital with with participation from Andreessen Horowitz, Solana…
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Gaming & Esports
New Data From Adjust Shows Record In-App Revenue Months For Fintech, E-commerce and Gaming in 2021
by editorby editorAdjust’s Mobile App Trends Report shows iOS 14.5+ industry-wide opt-in rates hit 25%, and 30% for gaming Adjust, a global mobile marketing analytics platform, today released its annual Mobile app…